More Than a Salon.
A Place Where Luxury Feels Personal.
Luxury isn't defined by chandeliers or designer interiors. It's defined by how you're welcomed, how carefully you're listened to, and how confidently you leave.
A Dream Built Around People,
Not Just Hair.
After more than two decades working in luxury salons, fashion editorials and alongside an international clientele, our founder, Oray Oz, recognised something that would shape the future of OREL. The highest standards of artistry, service and attention were often reserved for celebrities, public figures and editorial productions.
He believed they shouldn't be. Exceptional hair should never be exclusive. Every woman deserves to feel listened to. Every client deserves time. Every appointment deserves care.
That simple belief became the foundation of OREL. Not another luxury salon, but a place where every guest receives the same level of expertise, precision and personalised attention that has shaped Oray's international career.
Built on Trust.
As an independent family business, we believe the best relationships are built over time. Many of our clients have trusted us for years, returning not only for beautiful hair but for the comfort of knowing they are genuinely understood.
We take time to learn your lifestyle, your hair history, your personal style and your goals. Every recommendation is made with honesty, never pressure. Every service is tailored to you rather than following trends for the sake of fashion. For us, luxury isn't about excess. It's about making every guest feel welcomed, valued and completely at ease.
Oray
Oz.
Founder & Creative Director
With over twenty years of international experience, Oray Oz has built a reputation for creating naturally beautiful, healthy hair through precision, creativity and an uncompromising attention to detail. His career has taken him through some of the world's most respected salons, luxury hotels and fashion projects, where he has worked with celebrities, international clients and leading beauty professionals.
Known for his expertise in luxury colour, balayage, bespoke blonding, keratin treatments and hair transformations, Oray believes that great hair should always complement the individual rather than overpower them.
"Beautiful hair should enhance confidence, not define it."
Today, every service and every member of the OREL team reflects the same commitment to excellence, ensuring each guest experiences the same standard of care that has become synonymous with his work.
Meet the Team.
OREL was built by three people who began this journey together, each bringing their own craft to 23 Walton Street.
Oray Oz
Founder & Creative DirectorOver twenty years of international artistry behind the vision and the chair.
Murat
Co-Director & StylistTrained from age sixteen by Turkey's pioneering hairdresser Erdem Kiramer, with further training from L'Oréal, Wella and Vidal Sassoon. Alongside Oray for over six years.
Natalia
Founder & Owner, OREL NailFounded and runs OREL Nail within the salon, bringing precision and warmth to every appointment.
As Featured In.
Oray regularly shares expert commentary on emerging hair trends, colour techniques and the future of luxury beauty. While this recognition is something we're incredibly proud of, the greatest compliment remains the trust our clients place in us every single day.
Luxury Without Pretence.
At OREL, luxury isn't about formality. It's about thoughtful details.
Taking time instead of rushing.
Listening before advising.
Creating bespoke colour instead of following formulas.
Protecting the health of your hair before chasing trends.
Making every guest feel comfortable, respected and genuinely cared for.
We believe beauty should feel effortless. Natural. Timeless. Personal.
Every Appointment Begins
with a Conversation.
We listen carefully, understand your lifestyle, your routine and your aspirations before creating a look that complements both your features and your personality. Using carefully selected professional products, advanced colouring techniques and personalised treatment plans, we focus not only on how your hair looks today, but how healthy it will remain for months to come.
Whether you're visiting us for a signature balayage, expert colour correction, luxury hair extensions, a restorative treatment or a complete transformation, our promise never changes. You will never feel like just another appointment. You will always be treated as our guest.
Where International Expertise Meets
Genuine Hospitality.
Every consultation is personal. Every service is bespoke. Every detail matters. And every client is welcomed like family. We look forward to welcoming you to OREL Hair & Beauty in the heart of Knightsbridge, where beautiful hair begins with genuine care.
Founder & Creative Director
FAQ.
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