Damaged Hair Treatment
London, Knightsbridge.

Bleach breaks the disulphide bonds inside the hair cortex. Without bond-building, the damage accumulates until the hair breaks.

Repeated heat above 200°C permanently deforms the protein structure of the hair shaft, causing brittleness and loss of elasticity.

Overlapping bleach onto previously lightened hair causes catastrophic cortex damage requiring professional repair.

UV exposure, chlorine, saltwater and London's hard water all strip the cuticle and dehydrate the cortex.

Aggressive brushing, tight hairstyles and rough towel-drying create micro-fractures along the hair shaft.